The Archetypal Edge: How to Build a Magnetic Personal Brand

Description

For more information, contact at key4women@keybank.com.

Registration required by Tuesday, September 23, 2025.

Join Key4Women National Director Rachael Sampson for a conversation with Yamilca Rodriguez, Founder and CEO of Bespoke Branding, TEDx speaker, and former brand leader at Procter & Gamble. Yamilca brings deep expertise in brand psychology, identity design, and archetypal storytelling.

In this virtual session, Yamilca will share how archetypes, human-centered design, and ritual can help you build a personal brand that’s magnetic, authentic, and aligned with your purpose. Whether you’re looking to elevate your presence or gain deeper insight into what makes a brand truly connect, this session offers fresh inspiration and practical tools.

Participants will learn:

• How to align your brand with your values and purpose to show up with confidence and clarity
• Insight into the archetypal patterns that shape how others perceive you, and how to use them to your advantage
• How to elevate your impact, gain tools to grow your brand as a leader, entrepreneur, or changemaker

For more information, contact at key4women@keybank.com.

Registration required by Tuesday, September 23, 2025.

About Yamilca Rodriguez

Yamilca is a globally recognized branding expert who helped shape iconic brands like Olay and Crest during her time at Procter & Gamble. Through her company, Bespoke Branding, she now guides women entrepreneurs in building strategic, soul aligned personal brands using Jungian archetypes, human-centered design, and ritual. Her mission is to help people unlock the brand they were born to embody.